Fashion stylist sees rise in demand for local labels in 2021

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Metro Manila (CNN Philippines, December 29) — Fashion stylist Pam Quiñones sees an increased demand for Filipino brands this 2021.

“I think one of the things that will carry on in the next six months to a year is the rise of local labels,” Quiñones told CNN Philippines’ New Day on Tuesday.

“This is partly due to our heightened awareness on the topic of sustainability, supporting local. But also, because we really do not have access to the malls, shipping, delivery from international stores,” she added.

She also forecasts people would likely opt for purchases “that actually mean something” to them, as the pandemic drags on.

Pandemic fashion trend

Since quarantine restrictions of varying degrees were imposed in the country to slow the spread of COVID-19, Quiñones said there was a shift in focus— from dressing up in special clothing to wearing comfortable outfits that are “chic.”

As restrictions are gradually eased to jumpstart the ailing economy, the stylist said one of the trends for women that may become popular next year are florals, which signify “new beginnings.”

“Now we are starting to come out (of our houses), especially in the holidays, we are also starting to dress up and be more experimental again with fashion,” she added.