Chris Evans is Smart's newest endorser

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A Hollywood superhero has become the latest endorser for a Philippine telco. (FILE PHOTO)

Metro Manila (CNN Philippines, March 4) — A Hollywood superhero has become the latest endorser for a Philippine telco.

Smart Communications Inc. has introduced "Avengers" actor Chris Evans as the newest ambassador for its "Live Smarter for a Better World" campaign.

The 39-year-old American superstar, who portrayed Captain America in the highest-grossing film franchise, starred in an ad where he uttered Smart's famous Filipino language slogan "Simple, Smart Ako."

The commercial was directed by Pascal Heiduk, who had previously worked with other major celebrities such as Australian actor Hugh Jackman and British Formula One champion Lewis Hamilton, the company related in a statement.

Evans is Smart's first Hollywood A-list endorser who will promote its campaign designed to inspire people to live sustainably "with lasting, positive impact to society," the telco said.